Q: You were a VP at Kraft Foods for many years and have been involved in various successful business ventures. How is ASEA similar to these?
A: One of the most important similarities is that, like Fortune 500 companies, ASEA has shared values that dictate its course. These values and vision create a work environment for our people that make them want to perform at the highest possible level.
These values include hard work, industry, honesty and integrity. We will do nothing that isn’t proper or right. We don’t want to mislead anyone or say anything that isn’t true. I am personally very committed to this as a guiding principle to serve as the foundation for ASEA.
Q: What originally attracted you to ASEA (the original technology)?
A: I was attracted to ASEA because it is real. The technology and product are real. The science is real. The product benefits are real. And the income opportunity is real. There’s nothing fake or contrived about this.
Q: ASEA has created quite a stir with its early-stage growth. Why do you think that is?
A: Well, the product obviously is different than anything out there, with distinct science, benefits and patents. And its management team is extremely experienced and seasoned in all areas of business. Moreover, while most of the fundamentals of this business are the same as fortune 500 companies, one big difference is its “volunteer” distribution channel that is comprised of mature, experienced and extremely motivated individuals and teams. They do a great job of telling the ASEA story, which really seems to resonate with people.
Q: Why did you choose network marketing/direct sales to market ASEA?
A: ASEA doesn’t fit any of the other traditional distribution models. We knew that it required a model capable of capitalizing on all the unique aspects of the product and company.
ASEA is based on technology that is complex. One of our early struggles was finding a way to simply communicate what ASEA is and what it does. After reviewing all our options, we knew that the ASEA story would best be shared in face-to-face, person-to-person interaction. Network marketing is the perfect fit.
Q: You’ve said that ASEA could contribute to significant improvement in human health for years to come. Why?
A: The research indicates that when you take ASEA, the body’s potent antioxidants-glutathione, SOD and catalase-become 5x more effective. These are the enzymes that protect your cells, tissues and organs, minimize oxidative stress, and slow the aging process. What could be better than ASEA?
For the Rest of the Q & A with Verdis Norton come back tomorrow!
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