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Question & Answer with ASEA founder Verdis Norton

by Mike

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Verdis NortonQ: You were a VP at Kraft Foods for many years and have been involved in various successful business ventures. How is ASEA similar to these?

A: One of the most important similarities is that, like Fortune 500 companies, ASEA has shared values that dictate its course. These values and vision create a work environment for our people that make them want to perform at the highest possible level.

These values include hard work, industry, honesty and integrity. We will do nothing that isn’t proper or right. We don’t want to mislead anyone or say anything that isn’t true. I am personally very committed to this as a guiding principle to serve as the foundation for ASEA.

Q: What originally attracted you to ASEA (the original technology)?

A: I was attracted to ASEA because it is real. The technology and product are real. The science is real. The product benefits are real. And the income opportunity is real. There’s nothing fake or contrived about this.

Q: ASEA has created quite a stir with its early-stage growth. Why do you think that is?

A: Well, the product obviously is different than anything out there, with distinct science, benefits and patents. And its management team is extremely experienced and seasoned in all areas of business. Moreover, while most of the fundamentals of this business are the same as fortune 500 companies, one big difference is its “volunteer” distribution channel that is comprised of mature, experienced and extremely motivated individuals and teams. They do a great job of telling the ASEA story, which really seems to resonate with people.

Q: Why did you choose network marketing/direct sales to market ASEA?

A: ASEA doesn’t fit any of the other traditional distribution models. We knew that it required a model capable of capitalizing on all the unique aspects of the product and company.

ASEA is based on technology that is complex. One of our early struggles was finding a way to simply communicate what ASEA is and what it does. After reviewing all our options, we knew that the ASEA story would best be shared in face-to-face, person-to-person interaction. Network marketing is the perfect fit.

Q: You’ve said that ASEA could contribute to significant improvement in human health for years to come. Why?

A: The research indicates that when you take ASEA, the body’s potent antioxidants-glutathione, SOD and catalase-become 5x more effective. These are the enzymes that protect your cells, tissues and organs, minimize oxidative stress, and slow the aging process. What could be better than ASEA?

For the Rest of the Q & A with Verdis Norton come back tomorrow!

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ASEA Breaks New Ground in Redox Signaling

by Mike

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First-to-market product promotes cellular and immune health

This is part 2 of a 3 part series

Intercellular Communication is Key

Another crucial element of the ASEA story involves Redox Signaling. Occurring continually every second of every day within our bodies, this process is crucial to our overall functioning and health. “Redox Signaling is the process by which human cells communicate with each other for vital body functions,” says Dr. Samuelson.

He explains that the two primary classes of signaling molecules, called “communicator” and “activator” molecules, are pivotal in the communication that occurs throughout all the body’s cells. These signaling molecules also help “activate” the body’s potent antioxidant compounds, glutathione, SOD and catalase. In fact, clinical findings show that ASEA can increase the efficiency of these antioxidants by up to 500%.

Bruce Call, ASEA’s Vice President of Marketing, emphasizes that this characteristic distinguishes it from the ultra-common “super-fruit” juices that dominate the antioxidant supplement scene. “ASEA is not one of these juices – in fact, it’s almost the ‘un-juice’,” he says. “We know that consumers recognize the need for increased antioxidant intake. But they’re tired of the ‘my-juice-is-better-than-your-juice’ dialogue so common now. ASEA rises above this. Its antioxidant benefits are available nowhere else because it’s not a source of antioxidants – it’s a source of activation.”

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Enhance Glutathione Efficiency Naturally

by Mike

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There is no question that Glutathione is one of the most important actors in the body. It is essential for efficient cellular protection and function. Balanced ingestion of amino acids like L-ArgBookinine and NAC (N-Acetyl Cysteine) are known to cause the cells to produce more Glutathione which can be beneficial in many areas of health and fitness.

However, there is another, possibly better way to naturally enhance Glutathione efficiency(as well as other antioxidants like SOD) in the cells through the ingestion of simple Redox Signaling molecules. These Redox Signaling molecules are safe and are quickly absorbed into the blood and tissues to not only stimulate the cells to increase the production of native Glutathione, but also to act as the helper molecules needed to dramatically increase the efficiency of the plentiful Glutathione molecules that are already there.

Redox Signaling molecules do not stop with Glutathione and SOD; they also open up and increase the efficiency of the inter-cellular communication channels needed for rapid healing, correct immune response, and efficient metabolism of oxygen. When in the correct balance (similar to the balance of Redox Signaling molecules produced by the mitochondria and enzymes inside every cell), these native Redox Signaling molecules are extremely safe, help the body reduce inflammation, deal with cellular damage, oxygenate tissues and respond quickly and efficiently to a wide variety of stressors in their environment. There is only one source of these Redox Signaling molecules outside the body, and that source is ASEA.

The balanced mixture of Redox Signaling molecules found in ASEA form the fundamental messengers of life that carry out the protect-repair-replace function in cells of all forms of life on the planet, from humans to even plants. In my mind, Redox Signaling science is one of the most important fields of science that will be discovered this century.

samuelson-gary
Gary L. Samuelson, PH.D. in Atomic/Medical Physics, devotes his career and knowledge to the advancement of promising technologies addressing the major health concerns facing us today. He works as an independent science consultant to a variety of companies in the nanotechnology and the health-science industries. Some of his successes include developing the large-scale production of safe, stable nanoparticle structures capable of safely disabling viruses, attacking bacterias, detecting tumors and delivering drugs, among many other major applications. Lately, Dr Samuelson has focused on applications in the newly emerging “redox signaling” science, being developed world-wide. He has identified methods to produce safe and stable molecular complexes capable of stimulating many of the body’s natural healing responses, applicable to a wide variety of health issues.

Recently Dr. Samuelson was invited to speak at the 18th Annual World Conference on Anti-Aging Medicine and Biomedical Technologies, sponsored by the American Academy of Anti-Aging Medicine (A4M). The A4M event is the largest and most influential preventive medicine conference in the world, and the source for the latest in biomedical technology innovations. Dr. Samuelson will address the conference on the anti-aging properties of Redox Signaling molecules.

If you would like to order a copy of Dr Samuelson’s book “The Science of Healing Revealed: New Insights into Redox Signaling”, Contact Mike

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What are Reactive Molecules?

by Matt

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Many of you have asked for a description of “reactive molecules”. The following is a great summary from the Team ASEA site.

We have been taught that antioxidants are the answer to maintaining health and fighting aging. They are very important, but what many of us don’t know is that antioxidants, by themselves, are incapable of fighting free radicals without the help of certain reactive molecules. These reactive molecules are basic and fundamental to the immune system and healing process and are needed to turn on the antioxidants that protect us from free radicals and aging. Our body needs to maintain a proper chemical balance of these reactive molecules to protect us and sustain our health.

There are two perfectly balanced sets of reactive molecules in ASEA™, the same mixture that is produced naturally by the mitochondria in every cell in our body along with the ATP that fuels our cells and body. One set of these molecules is responsible for activating antioxidants, without these molecules the antioxidants could never fight free radicals and reduce oxidative stress. The second set of reactive molecules participates in intra- and inter-cellular damage control communications, cellular protection and in the healing response.

It has only been recently that scientists have discovered the importance of these reactive molecules in our body, and up to now have not been able to produce stable mixtures of these molecules outside the body. ASEA is the first and only stable, perfectly balanced mixture of these reactive molecules that exists outside the body and can be used to help maintain proper balance inside the body to support the immune system and healing process. When these reactive molecules are in the proper balance, the immune system and healing process function at their optimal level.

ASEA™ is based on more than 16 years of research, making it a safe and natural way to help your body function as it should.

ASEA is the only product that delivers the balanced foundation that every person must have to allow their body and immune system to function at its optimal level.

Research has shown that the components in ASEA:

  • Are native to the body and consistent with its natural chemical balance.
  • Increase the effectiveness of the body’s most important natural antioxidants by over 500%.
  • Support immune system functions that reduce oxidative stress and repair cellular damage.
  • Accelerate the body’s production of its own natural antioxidants like Glutathione, SOD and Catalase.


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ASEA is a non-toxic, perfectly balanced mixture of Redox Signaling molecules, similar to those constantly produced by all living healthy cells. ASEA enhances and activates the native antioxidants needed to protect and detoxify the cells and at the same time supplements the signaling molecules needed to repair or replace damaged cells and restore healthy tissue and immune function.

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Understanding Ingredients

by Mike

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One of the most difficult parts of explaining ASEA to someone is helping them understand exactly what is in that bottle. It’s difficult not because its hard to explain or even understand, it is difficult because most of us are caught up in an “ingredient paradigm”.  Meaning we look at the back of the bottle for everything, even if we don’t know what each ingredient is or if it is naturally occurring.  There is also a difference between native to the body and naturally occurring.  The body produces natural antioxidants like glutathione, catalayse and SOD, and those are far more powerful than any you can take, as long as body can utilize them.

We have all been exposed to all of the latest antioxidant products on the market.  Some are very beneficial and I personally believe in putting the right ingredients and materials into your body.  When trying to explain and differentiate ASEA from these products  I get common programmed responses:

  • “I would rather rely on something proven and used for thousands of years not something created from a science lab”
  • “Natural fruit and herbs have been effective for thousands of years and they didn’t have the issues we have now in this modern day and age”

I am in total agreement with those statements.   However, when I check the labels of many (not all), of these popular antioxidant products, I see preservatives and other unnatural ingredients added.  One recurring preservative is Sodium Benzoate.

So what’s on the ingredient list for ASEA?  Distilled water and sodium chloride.

The benefits come from the process of making ASEA.

It is not that much different than baking a cake. You mix the ingredients in a bowl, put it in the oven and something entirely different comes out.

ASEA uses their patented process to mix the basic ingredients and create the final product. First, ASEA has managed to create the reactive molecules normally produced inside the body, outside of the body.  Second, ASEA is able to stabilize these reactive molecules in this saline solution so you can easily introduce them into your body.  The components of ASEA:

  • Are native to the body and are consistent with its natural chemical balance
  • Increase the effectiveness of the body’s most important natural antioxidants (Glutathione, Catalase and SOD) by over 500%
  • Support immune system functions that reduce oxidative stress and repair cellular damage
  • Accelerate the body’s production of its own natural antioxidants like Glutathione, Catalase and SOD

I hope you can appreciate what that means.  If you can’t then don’t forget this: The world is advancing.  Everyday in your life you use something that wasn’t possible at one time.  Starting with the computer you are using to read this blog.  If you can accept that than accept that advancements will continue in technology, science and even in health and wellness.  ASEA represents a major scientific breakthrough that moves beyond nutrition and ingredients.

One VERY important thing about ingredients and antioxidants.  Without the signaling molecules which your body naturally produces, antioxidants are completely ineffective.  You need these signaling molecules for your body to properly use these materials. So what happens when due to age, illness, disease, or cell damage that your body isn’t producing enough of these molecules? You supplement them.  Introducing ASEA, the worlds first and only cellular communication supplement.

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Increase Your Ventilatory Threshold Over 12%

by Mike

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Introducing ASEA™

An independent lab tested the performance of a group of healthy athletes in an endurance test.

The results were extraordinary.

After only two weeks of ASEA™ supplementation, the athletes experienced a large increase in their VT (Ventilatory Threshold – endurance or the time it takes to hit the runner’s wall), increasing their distance before this carb-burn slump on average over 12%.

That means that after only two weeks of supplementing with ASEA™ some athletes increased their power output and endurance over 30%!

Not only did their endurance increase but most of the athletes experienced a measurable reduction in their average heart rate and all of them reported feeling less fatigued and less soreness after strenuous workouts.

ASEA™ is currently working with thousands of athletes; including professionals, semi-professionals, collegiate and amateurs, and every day there are more and more stories of personal records being achieved, races being won, and lifelong goals being met.

Sixteen (16) Years of Research has shown that the components of ASEA™:

  • Are native to the body and consistent with its natural chemical balance
  • Increase the effectiveness of the body’s most important natural antioxidants by over 500%
  • Support immune system functions that reduce oxidative stress and repair cellular damage
  • Accelerate the body’s production of its own natural antioxidants like Glutathione, Catalase and SOD

Join the ASEA Team

Buy ASEA Now!

Learn More About ASEA

Contact Mike

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