SOD

Report for ASEA on Experimental Results – In Vitro
Antioxidant Enhancement and Oxidative Stress Reduction

MoleculePurpose:


This document reports to ASEA the results of the in vitro tests run from February to March, 2009. Live cells in culture dishes were exposed to ASEA and the bioactivity regarding antioxidant activity of Glutathione Peroxidase (GPx) and Superoxide Dismutase (SOD) as well as the increase in the native production of these antioxidants inside cells was measured. In addition, tests were run to determine if oxidative stress was reduced in the cells and that cell viability was enhanced by exposure to ASEA.

Experimental Methods for Antioxidant Activity:


Cells were cultured in several dishes with a bovine serum growth medium. As a primary measure, mouse epithelial-like cells were cultured (these cells react similarly to human cells) and later human endothelial cells were used to obtain relevant quantitative results.

In the antioxidant enhancement tests, some of the cell cultures were exposed to ASEA and others cultures to the same amount of an inert phosphate buffered saline solution (PBS). The antioxidant activity of the cells in each was measured by a purchased kit, Array Design Stressgen kit (#900-158 for GPx activity and #900-157 for SOD activity). The chemical reagents inside these kits measure the ability of the antioxidants in the cell extracts to reduce oxidant activity that occurs naturally when certain oxidizing biological chemicals are added.

Due to the fact that some of the reactive molecules in ASEA might react and interfere with some of the chemical agents in these kits, several preliminary experiments were done to examine the accuracy of the results based against known standards of antioxidant activity and adjustments were made.

Results of Antioxidant Activity Tests:

The first results obtained showed large, well-defined effects. The cell extracts exposed to ASEA exhibited eight (8) times the antioxidant efficiency for GPx that those exposed to the inert PBS. The SOD antioxidant efficiency was slightly less, with about 5 times enhancements in efficiency. Of note, this efficiency was evident especially at low level concentrations of ASEA, tested down to 2.5% of full strength. Increasing the concentration of ASEA at high concentrations did not notably increase the antioxidant efficiency; thus there appears to be a very low saturation threshold at low concentrations of GPx. More experimentation would need to be done at very low concentrations of ASEA in order to understand the concentration dependence fully.

It is safe to say that at least a 500% improvement in the overall antioxidant efficiency was seen during these preliminary in vitro tests due to ASEA exposure.

Experimental Methods for Antioxidant Up-regulation:

In these experiments, some cultured human endothelial cells were exposed to ASEA and others only to an inert phosphate buffer solution (PBS). Standard Western Blot analysis on all cells was done to determine if exposure to ASEA activated the nucleus to call for increased production of antioxidants, such as GPx. The concentrations of transcription factors (messengers) in the nucleus that call for up-regulation of antioxidants were also measured in human endothelial cells and compared to cells that had not been exposed to ASEA.

The movement of the transcription factors into the nucleus can be seen with certain dyes under a microscope and thus offers a way to see the call for up-regulation of antioxidants without some of the obstacles presented by the use of endothelial cells.

Since the production of antioxidants can also be up-regulated by exposure of the cells to certain low levels of inflammatory toxins, tests were done to make sure that ASEA was not provoking the cells to undergo this low-level inflammatory or toxic response.

Results for Antioxidant Up-Regulation

The results for these tests were extraordinary in several regards. First, there was a real up-regulation of anti-oxidant production in cells exposed to ASEA. This effect was temporary, lasting only about 120 minutes but was clearly visible. The most interesting result, however, is that exposure to ASEA at any concentration did not invoke the normal inflammatory transcription factor (NF-kappaB) and yet did invoke the antioxidant transcription factor (NRF2). Stimulating the production of antioxidants without stimulation of low-level inflammation is very rare and has stirred some interest in the scientific community.

The tests that measured the movement of transcription factors were controlled tests, they had “positive controls” that showed the test was working. For example, a small amount of a toxin that is known to cause the inflammatory response (movement of the NF-kappaB transcription factor) was tested side by side with the ASEA, a positive response was very clearly seen with the toxin and no response was seen with ASEA. With the antioxidant up-regulation transcription factor NRF2, positive movement of this transcription factor was seen in both ASEA and in the positive control. Hundreds of cells were observed in order to obtain these results.

These results were also verified by the Western Blot analysis showing clear responses in the increase of antioxidants upon exposure to ASEA relative to the saline control.

ASEA and its foundational technology are completely protected by U.S. patents 5,334,3835,507,9325,674,5375,731,0086,007,6866,117,285.

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Verdis NortonQ: You were a VP at Kraft Foods for many years and have been involved in various successful business ventures. How is ASEA similar to these?

A: One of the most important similarities is that, like Fortune 500 companies, ASEA has shared values that dictate its course. These values and vision create a work environment for our people that make them want to perform at the highest possible level.

These values include hard work, industry, honesty and integrity. We will do nothing that isn’t proper or right. We don’t want to mislead anyone or say anything that isn’t true. I am personally very committed to this as a guiding principle to serve as the foundation for ASEA.

Q: What originally attracted you to ASEA (the original technology)?

A: I was attracted to ASEA because it is real. The technology and product are real. The science is real. The product benefits are real. And the income opportunity is real. There’s nothing fake or contrived about this.

Q: ASEA has created quite a stir with its early-stage growth. Why do you think that is?

A: Well, the product obviously is different than anything out there, with distinct science, benefits and patents. And its management team is extremely experienced and seasoned in all areas of business. Moreover, while most of the fundamentals of this business are the same as fortune 500 companies, one big difference is its “volunteer” distribution channel that is comprised of mature, experienced and extremely motivated individuals and teams. They do a great job of telling the ASEA story, which really seems to resonate with people.

Q: Why did you choose network marketing/direct sales to market ASEA?

A: ASEA doesn’t fit any of the other traditional distribution models. We knew that it required a model capable of capitalizing on all the unique aspects of the product and company.

ASEA is based on technology that is complex. One of our early struggles was finding a way to simply communicate what ASEA is and what it does. After reviewing all our options, we knew that the ASEA story would best be shared in face-to-face, person-to-person interaction. Network marketing is the perfect fit.

Q: You’ve said that ASEA could contribute to significant improvement in human health for years to come. Why?

A: The research indicates that when you take ASEA, the body’s potent antioxidants-glutathione, SOD and catalase-become 5x more effective. These are the enzymes that protect your cells, tissues and organs, minimize oxidative stress, and slow the aging process. What could be better than ASEA?

For the Rest of the Q & A with Verdis Norton come back tomorrow!

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Alan Noble


Listen to Alan Noble , a 15-year nutrition business veteran, speak about his experience with ASEA and its power to improve your life.

When ASEA came along Alan was not actually looking for a business.  Alan was on a very aggressive search for products for family members. He heard about ASEA and flew to Salt Lake City on his own dime to find out more about ASEA. He learned about ASEA from the founders and an atomic physicist. As they explained the product to him he was absolutely blown away.  “ASEA is a story that has never been told before.”

“I can say absolutely, hand on heart, I have seen more lives changed in 5 1/2 months than I have in 15 years in nutrition combined”

To understand ASEA you have to make a mental shift.  To understand ASEA you have to think beyond vitamans minerals, trace minerals, enzymes and amino acids. You have got to think at a deeper level of you bodies needs. That is at the cellular communication level.  ASEA is a communication supplement.

What does this mean for entrepreneurs?  When you are looking into business you want to look for that product that has that strategic advantage that is going to give you the competitive edge of the next 10 to 20 years.  It is very hard to find. We have hit a gold mine with ASEA, because it cannot be copied. ASEA has had this technology for 16 years and to this day no one has found a way to copy it.  We have a monopoly.  This is the perfect place for a pioneer and for an entrepreneur.

Y’all Stay Healthy and Fit

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Contact Matt

ASEA is a non-toxic, perfectly balanced mixture of Redox Signaling molecules, similar to those constantly produced by all living healthy cells. ASEA enhances and activates the native antioxidants needed to protect and detoxify the cells and at the same time supplements the signaling molecules needed to repair or replace damaged cells and restore healthy tissue and immune function.

If you are intrigued but not convinced, try ASEA™. The corporation offers a full 30-day empty bottle money back guarantee.

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At a cellular level, the body produces two different types of reactive molecules that support virtually all of the functions of the immune system and tissue regeneration response. These reactive molecules are naturally created in the body during the metabolism of sugar that produces ATP, the body’s primary source of energy.

These reactive molecules participate in:

  • Intra- and inter-cellular damage-control communications
  • Activation of antioxidants
  • Cellular protection and defense against toxins and free radicals
  • The healing response

The human body is constantly working to maintain cellular health by balancing these reactive molecules to rid the body of harmful components and to clean up the oxidative stress and free radical damage that occurs at the cellular level. When these reactive molecules are in the proper balance, the immune system and healing process function at their optimal level.

Every day more research and published articles are appearing about this “Redox Signaling” process, making it one of the fastest growing research fields in science.

ASEA™ is the first and only stable, perfectly balanced mixture of these Redox Signaling reactive molecules that exists outside the body and can be used to help maintain proper balance inside the body to support the immune system and healing process.

In independent studies, it was shown that ASEA™ when in contact with living cells increased the efficiency of some of our body’s most important native antioxidants (Glutathione and SOD) more than 500% and also increased their rate of production.  ASEA™ was shown to enhance the signaling processes involved in damage control.  This shows that ASEA™ helps protect healthy cells by empowering antioxidants and simultaneously supports the immune system to detect and repair damaged cells.

Source: Science of Cellular Health

MattY’all Stay Healthy, Active, and Fit

JOIN THE ASEA TEAM

BUY ASEA NOW!

Learn More About ASEA

Contact Matt

ASEA is a non-toxic, perfectly balanced mixture of Redox Signaling molecules, similar to those constantly produced by all living healthy cells. ASEA enhances and activates the native antioxidants needed to protect and detoxify the cells and at the same time supplements the signaling molecules needed to repair or replace damaged cells and restore healthy tissue and immune function.

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Many of you have asked for a description of “reactive molecules”. The following is a great summary from the Team ASEA site.

We have been taught that antioxidants are the answer to maintaining health and fighting aging. They are very important, but what many of us don’t know is that antioxidants, by themselves, are incapable of fighting free radicals without the help of certain reactive molecules. These reactive molecules are basic and fundamental to the immune system and healing process and are needed to turn on the antioxidants that protect us from free radicals and aging. Our body needs to maintain a proper chemical balance of these reactive molecules to protect us and sustain our health.

There are two perfectly balanced sets of reactive molecules in ASEA™, the same mixture that is produced naturally by the mitochondria in every cell in our body along with the ATP that fuels our cells and body. One set of these molecules is responsible for activating antioxidants, without these molecules the antioxidants could never fight free radicals and reduce oxidative stress. The second set of reactive molecules participates in intra- and inter-cellular damage control communications, cellular protection and in the healing response.

It has only been recently that scientists have discovered the importance of these reactive molecules in our body, and up to now have not been able to produce stable mixtures of these molecules outside the body. ASEA is the first and only stable, perfectly balanced mixture of these reactive molecules that exists outside the body and can be used to help maintain proper balance inside the body to support the immune system and healing process. When these reactive molecules are in the proper balance, the immune system and healing process function at their optimal level.

ASEA™ is based on more than 16 years of research, making it a safe and natural way to help your body function as it should.

ASEA is the only product that delivers the balanced foundation that every person must have to allow their body and immune system to function at its optimal level.

Research has shown that the components in ASEA:

  • Are native to the body and consistent with its natural chemical balance.
  • Increase the effectiveness of the body’s most important natural antioxidants by over 500%.
  • Support immune system functions that reduce oxidative stress and repair cellular damage.
  • Accelerate the body’s production of its own natural antioxidants like Glutathione, SOD and Catalase.


MattY’all Stay Healthy, Active, and Fit






JOIN THE ASEA TEAM

BUY ASEA NOW!

Learn More About ASEA

Contact Matt

ASEA is a non-toxic, perfectly balanced mixture of Redox Signaling molecules, similar to those constantly produced by all living healthy cells. ASEA enhances and activates the native antioxidants needed to protect and detoxify the cells and at the same time supplements the signaling molecules needed to repair or replace damaged cells and restore healthy tissue and immune function.

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One of the most difficult parts of explaining ASEA to someone is helping them understand exactly what is in that bottle. It’s difficult not because its hard to explain or even understand, it is difficult because most of us are caught up in an “ingredient paradigm”.  Meaning we look at the back of the bottle for everything, even if we don’t know what each ingredient is or if it is naturally occurring.  There is also a difference between native to the body and naturally occurring.  The body produces natural antioxidants like glutathione, catalayse and SOD, and those are far more powerful than any you can take, as long as body can utilize them.

We have all been exposed to all of the latest antioxidant products on the market.  Some are very beneficial and I personally believe in putting the right ingredients and materials into your body.  When trying to explain and differentiate ASEA from these products  I get common programmed responses:

  • “I would rather rely on something proven and used for thousands of years not something created from a science lab”
  • “Natural fruit and herbs have been effective for thousands of years and they didn’t have the issues we have now in this modern day and age”

I am in total agreement with those statements.   However, when I check the labels of many (not all), of these popular antioxidant products, I see preservatives and other unnatural ingredients added.  One recurring preservative is Sodium Benzoate.

So what’s on the ingredient list for ASEA?  Distilled water and sodium chloride.

The benefits come from the process of making ASEA.

It is not that much different than baking a cake. You mix the ingredients in a bowl, put it in the oven and something entirely different comes out.

ASEA uses their patented process to mix the basic ingredients and create the final product. First, ASEA has managed to create the reactive molecules normally produced inside the body, outside of the body.  Second, ASEA is able to stabilize these reactive molecules in this saline solution so you can easily introduce them into your body.  The components of ASEA:

  • Are native to the body and are consistent with its natural chemical balance
  • Increase the effectiveness of the body’s most important natural antioxidants (Glutathione, Catalase and SOD) by over 500%
  • Support immune system functions that reduce oxidative stress and repair cellular damage
  • Accelerate the body’s production of its own natural antioxidants like Glutathione, Catalase and SOD

I hope you can appreciate what that means.  If you can’t then don’t forget this: The world is advancing.  Everyday in your life you use something that wasn’t possible at one time.  Starting with the computer you are using to read this blog.  If you can accept that than accept that advancements will continue in technology, science and even in health and wellness.  ASEA represents a major scientific breakthrough that moves beyond nutrition and ingredients.

One VERY important thing about ingredients and antioxidants.  Without the signaling molecules which your body naturally produces, antioxidants are completely ineffective.  You need these signaling molecules for your body to properly use these materials. So what happens when due to age, illness, disease, or cell damage that your body isn’t producing enough of these molecules? You supplement them.  Introducing ASEA, the worlds first and only cellular communication supplement.

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Introducing ASEA™

An independent lab tested the performance of a group of healthy athletes in an endurance test.

The results were extraordinary.

After only two weeks of ASEA™ supplementation, the athletes experienced a large increase in their VT (Ventilatory Threshold – endurance or the time it takes to hit the runner’s wall), increasing their distance before this carb-burn slump on average over 12%.

That means that after only two weeks of supplementing with ASEA™ some athletes increased their power output and endurance over 30%!

Not only did their endurance increase but most of the athletes experienced a measurable reduction in their average heart rate and all of them reported feeling less fatigued and less soreness after strenuous workouts.

ASEA™ is currently working with thousands of athletes; including professionals, semi-professionals, collegiate and amateurs, and every day there are more and more stories of personal records being achieved, races being won, and lifelong goals being met.

Sixteen (16) Years of Research has shown that the components of ASEA™:

  • Are native to the body and consistent with its natural chemical balance
  • Increase the effectiveness of the body’s most important natural antioxidants by over 500%
  • Support immune system functions that reduce oxidative stress and repair cellular damage
  • Accelerate the body’s production of its own natural antioxidants like Glutathione, Catalase and SOD

Join the ASEA Team

Buy ASEA Now!

Learn More About ASEA

Contact Mike

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